Heiner Oberrauch. Founder and Owner

Born in Bolzano, Italy, Heiner Oberrauch started developing his business in 1976 around his love for sports and nature. Today he is the owner and president of  Oberalp/SALEWA corporate group, the leading distribuitor of sporting goods in Italy, operating Salewa, Dynafit, Pomoca, Wild Country and Evolv – professional brands of alpine clothing and gear.

Heiner’s love for nature draw his attention to Tarnave region while visiting the area for business; he saw the potential and  starting with 2004 he made a purpose to rebuilt the appreciation for Tarnave wines. He bought 32 ha of vineyard on Tarnava Mica valley, invested in modern equipment so by 2011 he opened with the initial local team, Villa Vinea vinery.

The vision for this cellery is simple and bold: to produce the best white wines of Transylvania, a tough task by now, as Transylvania is producing more and more competitive wines on international level.


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